Take time to think about the necessity of making a video: <ul><li class="ql-align-justify">Can you replace it with something simpler?</li></ul>Then analyze: <ul><li class="ql-align-justify">What is the product's best and worst aspects?</li><li class="ql-align-justify">What are people expecting to watch this video? Where? </li><li class="ql-align-justify">What stage of the funnel are they in? </li><li class="ql-align-justify">What do they have to do? </li></ul>

Preparing for Script Writing

This video explains how to use the product or service.There is a linear structure, no drama, no lifestyle, no pain points, and no hard sells. You just need to be clear and show your product.

Explainer Video

Write down and remember the action and the stage of the funnel. At the start, you should not be overly creative. Most videos should lead to sales. So, use formulas:<ul><li class="ql-align-justify">Problem -> Solution </li><li class="ql-align-justify">To tell -> To explain -> To repeat </li></ul>There are some GOOD RECEPTIONS:

<ul><li class="ql-align-justify">There should be a hero with a problem. They overcome the struggles and receive a reward. </li><li class="ql-align-justify">Don't sell the product, sell lifestyle (you have seen that in auto or real estate ads).</li></ul>

Storytelling

You should use emotions for the hero in your ad. If you don't have a hero, transfer them to the audience.Negative feelings are stronger than positive ones, but the last one helps to sell.

Emotions

If you see a great video, just remake it. But don't forget about your audience's interests, problems, and needs. So, think and adapt.

Steal the Ideas

<ol><li class="ql-align-justify">Borders: What are the technical capabilities and video duration?</li><li class="ql-align-justify">Details: Be specific and use maximum transitions and effects, including animations, texts, pauses, narrator's tone, sounds, music, and colors. Don't forget about corporate styles and branding.</li><li class="ql-align-justify">Design: Keep it simple. A table with 3 columns is always the best decision. Note the timing, text, and images.</li><li class="ql-align-justify">Sound: Read the script aloud. Edit the most difficult words and phrases. Involve different people in the editing process.</li><li class="ql-align-justify">Short: Every detail should be informative and meaningful. The most important part is in the first few seconds.</li></ol>

How to Write a Script

marketingandsales

Marketing & Sales

writing

Reading & Writing

strategy

Strategy

communication

Communication

entrepreneurship

Entrepreneurship

Script for videos: how to make great material

Nielsen discovered that only 16% of people really read every word of the article. People most likely glance on your online article. That means they:<ul><li>Fox eyes on some words </li><li>Skip parts to find the most relevant information </li></ul>

What Is Skanning

<ul><li>F-pattern. Only a few first words in the line and less with every next line </li><li>Layer cake. Headlines, subheading and outlines </li><li>Spotted pattern. Searching for definite information: numbers, names, data and so on</li><li>Commitment pattern. Read the whole part, then find an answer for their problem.</li><li>Exhausted review pattern. Like a student. A lot of backtracks, read every world with a small speed. </li><li>List bypassing pattern. Going straight to the lists or faq. </li><li>Selection bypassing pattern. Skips the big parts (often then they have a low value)</li><li>Lownmover pattern. </li></ul>

How People Skan The Online Page

<ol><li>Relate Headlines and subheading with the text</li><li>The first 2-3 words in the line should bring the central message</li><li>Highlight the key words (bold, colour)</li><li>Bulleted lists (4-5 points)</li><li>Simple language to prevent backtracks </li><li>Short the introduction </li><li>Use inverted pyramid </li><li>Use numerous, if your theme suggests it</li><li>Add more verbs</li><li>Deepstash dive for the research and information </li></ol>

How To Adapt Text?

On the web, things work a little bit awkwardly. You may have already learned from companies’ writing style guides or articles here on Medium that the following factors help retain readers’ attention…

Understand yourself and those around you.

psychology

Psychology

remotework

Remote Work

personaldevelopment

Personal Development

People Don’t Read Online—They Scan. This Is How to Write for Them

• Formulate the blog's mission: to inform, entertain, and educate readers.❓ Why does my blog exist? What value does the blog provide to the reader/viewer/listener?• Define the values, such as: do not recommend anything you would not do yourself, do not use questionable content, etc.❓What content creation principles do I want to follow for my blog?

Blog Mission and Values

• Approach the blog as a business: raise expertise, network, sell services and monetize content.• Set business goals for a limited time to measure results.❓What specific business result do I want to achieve with my blog in the next 3-6-9-12 months?❓How will I measure the success of my blog (what metrics are most important)?

Blog Business Objective

- Define the target audience: age, gender, profession, interests, etc.- Describe your readers: who they are, where they live, what problems they face.- Use analytics systems, surveys, and interviews to study the audience.❓Who is my target audience (age, gender, profession, interests, shopping habits, barriers and drivers)?What are their main problems, needs or goals that my blog can help solve?

Blog Audience

• Identify direct and indirect competitors. Use competitor analysis services and search engines to find successful blogs. Make a list of keywords and optimize your posts for search engines.❓Who are my competitors and what content are they creating? What can I do differently or better to stand out from them?❓What keywords are relevant to my niche and will drive organic traffic? How can I optimize my blog posts for search engines without sacrificing readability?

Competitors and Keywords

- Collect all ideas in 30-40 minutes.- Sort ideas by format, category, and awareness level.❓What key topics or themes will I cover to match the interests of my audience?

Content Ideas and Grouping

- Create a content plan in a convenient format.❓How often will I publish content?- Choose platforms and channels for blog promotion.- Publish cross-links and repackage content.❓What social media platforms or channels are best for promoting my blog to my target audience? What paid and free promotion methods can I choose, what budget should I set for the next 3-6 months?

Planning and Promotion

• Try new ideas and improve the content.• Track blog performance: traffic, engagement, and conversion rate.• Adjust content and strategies based on data.❓What should I try to change to achieve a new result?❓How will I track my blog's performance (traffic, engagement, conversion rate)?❓What data-driven adjustments will I make to improve underperforming content or strategies?

Hypothesis and Evaluation

<a href="https://deepstash.com/u/my365media">Follow me and get more useful content for your personal blogs. </a>

Let's connect

My article about strategy in blogging. Don't forget to ❤️‍🔥

Статья автора «Контент для блогера» в Дзене ✍: Про двойной рынок медиа, а блог является именно СМИ, писали еще в прошлом веке: авторы продают свои мысли аудитории, а привлеченную аудиторию продают...

education

Learning & Education

business

Business

humanresources

Human Resources

Strategy for a blogger: 19 questions to answer

It takes years to create a successful blog, during which you will have to invest not only your time, but also money. Author emphasizes that it is impossible to achieve significant results quickly, and real progress is possible only after several years. This is especially important for those who want to develop a personal brand or expertise.

Launching a blog requires a significant investment of time and emotion

Those who consider blogging as a tool for earning money or promotion should understand that blogging requires continuous effort. It is important to be ready to devote a significant part of your time to it. Blogging will become a part of your life, taking up your free time and forcing you to choose between blogging and your main job.

Blogging should be a conscious decision

A blog can become a “personal vampire”, draining your strength and resources. This is especially true for the first successes, when returning to routine work becomes difficult. As a result, the blog often begins to occupy a central place in your life, requiring constant attention and effort.

The emotional burnout  can be high

For those who want to make money from a blog, it is necessary to understand that the first income may appear only after a year or even more. Author's example confirms this: he spent more than a year of active work to sell his first advertisement for a small price

Monetizing a blog is a long journey with a delayed result

Bloggers face a difficult choice between ethical decisions and quick money. Author notes that refusing dubious advertising can cost significant amounts, but in the long term, maintaining a reputation is more important. It is important to adhere to honest principles of work, even if this reduces short-term income.

Ethical advertising and reputation

The process of working with advertising integrations can be much more labor-intensive than expected. Numerous edits and approvals can cause fatigue and a desire to refuse further cooperation with some brands.

Coordination of advertising integrations

. A blog can become an effective tool for finding new clients and work. However, to do this, you need to have not only high-quality content, but also be a recognized expert in your field. Author also notes that blogging helps to significantly increase the value of your services due to media coverage and publicity.

Promoting new projects and services

Когда блог не поможет специалисту для продвижения? Сколько реально на него уйдёт сил и когда это окупится? Мой шестилетний опыт ведения блога.

Reasons NOT to start a blog

A Content Strategy is a plan that defines the types of content, its goals, publishing platforms, and target audience. A well-written strategy helps you avoid wasting resources and achieve results through thoughtful publications.

What is a content strategy?

<ul><li class="ql-align-justify">"Spinning Around the Product" - suitable for products with clear functionality. The goal of this strategy is to briefly and clearly explain the advantages of the company.</li><li class="ql-align-justify">"Expert Expert" - used for complex products, when the buyer needs to be convinced of the company's expertise.</li><li class="ql-align-justify">"Demand Creation" - works with new products that solve problems that the buyer is not yet aware of.</li><li class="ql-align-justify">"Community of Interest" - for businesses that are focused on a narrow audience of professionals.</li></ul>

Types of Content Strategies

<ol><li class="ql-align-justify">Define the Goal - Formulate what you want to achieve from the content. The goal should be specific and measurable.</li><li class="ql-align-justify">Define the Target Audience - Create a portrait of the average buyer with their pain points and needs.</li><li class="ql-align-justify">Form a Key Message - Determine what exactly you want to convey to the audience through content.</li><li class="ql-align-justify">Develop Content Scenarios - Describe the types of materials you will create to achieve the goal.</li></ol>

How to Create a Content Strategy: Part 1

<ol><li class="ql-align-justify">Adapt to Platforms - Take into Account the Features of Each Publication Channel.</li><li class="ql-align-justify">Create a Topic List - A List of Publication Topics That Will Help You Stick to the Plan.</li><li class="ql-align-justify">Work Out the Visual Style - Add Visual Content Elements to the Strategy That Will Support the Text.</li><li class="ql-align-justify">Evaluate Financial Indicators - Calculate How Many Resources Will be Needed to Implement the Strategy.</li><li class="ql-align-justify">Form the Strategy Into One File - Collect all the Elements in a Document for Easy Access.</li><li class="ql-align-justify">Create a Table with Deadlines - Write Out the Deadlines for Each Publication.</li></ol>

How to Create a Content Strategy: Part 2

Description of work on content strategy from the Russian agency "Sdelayem"

Когда контент создают по продуманной системе, он привлекает покупателей и удешевляет рекламу. В статье разбираемся, как в этом помогает контент-стратегия, и даем пошаговую инструкцию для ее создания.

productivity

Productivity

teamwork

Teamwork

Content Strategy: What It Is and How to Create It

Many companies start content marketing, but face a problem: articles do not generate interest, do not receive reactions, and do not receive comments. The reason is that texts are often written without a clear understanding of the target audience and the benefit that the text should bring. Without these factors, the text cannot be useful, and its effectiveness for the company decreases.

Content without Understanding the Audience Does Not Work

Before You Start Writing an Article, You Need to Clearly Define Who Needs This Text and Why. Agencies and Editorial Offices Create So-called "Entries" - Questionnaires with Key Questions. This Helps to Accurately Determine the Essence of the Text, the Target Audience and the Company's Goals Before Starting Work.

Don't Write Text Without a Clear Goal

"Entry" is a short document with important information that needs to be clarified before starting work on the text. It includes the following points:<ul><li class="ql-align-justify">The Essence of the Text</li><li class="ql-align-justify">The Target Audience</li><li class="ql-align-justify">Its Motivation for Reading</li><li class="ql-align-justify">The Purpose of the Article for the Company</li><li class="ql-align-justify">Key Points</li><li class="ql-align-justify">Argumentation</li><li class="ql-align-justify">Sources of Information.</li></ul>This step helps to avoid wasting resources on a text that will ultimately turn out to be unnecessary or incomplete.

Entry as the Basis of a Successful Article

If some aspect of the "entry" is not worked out or seems illogical, it is better not to start writing the text.This will save resources and time. Working out all the details at the preparation stage will help to avoid situations where it is discovered during the process of work that there is not enough information, and part of the text has to be rewritten or canceled.

Analysis Saves Resources

Creating and using an entry template can help both writers and reviewers.The template encourages writers to think through each topic and come up with better suggestions.This reduces the number of unviable ideas and makes the reviewing process easier.

Entry Template for Quality Content

Article about the internal document of professional content editorial staff

Частая ситуация: компания решила делать контент-маркетинг, написала несколько статей, опубликовала — а они вообще не зашли. Ноль реакций, ноль комментариев, никто это не хочет читать. Начинают…

How to stop writing useless articles

• Don't Attribute Non-existent Achievements to Yourself• Be Honest About Your Level

Don't Deceive Yourself and Your Audience

<ul><li class="ql-align-justify">Cover topics that experts often overlook.</li><li class="ql-align-justify">Write about your own real experiences: your actions, results, communication, and problems. Don't forget to share about your mistakes as well.</li></ul>

Use Your Experience

Start with reviews on your theme to increase your observation. Show your opinion and develop your watchfulness. Over time, you will start to distinguish between bad and good examples.

Value Your Opinion

Cover processes such as weight loss or flat renovation. Show not only successes, but also failures. Talk about the troubles you have and the decisions you made. Focus on results.

Show Before/After

Sincerity is important in the era of fake luxury. Humorous blogs get millions of views, don't forget to make yourself an object of irony - it helps.

Make People Smile

Use this blog for self-study. Take notes from lectures, books, and YouTube and share the results of trial and error. Become better every day by utilizing the knowledge you acquire and explaining it to others.

Gnawing on the Topic of Granite

Change the perspective of an expert to that of a journalist. Conduct interviews and write reports. Form rules for the lives of your heroes, and record their thoughts and experiences. Gain insights.

Ask Questions, Look for Answers

Collect everything you consider worth seeing about the topic: from memes to longreads. Create a news section or digest.

Collect

<ul><li class="ql-align-justify">Adapt formats and be yourself</li><li class="ql-align-justify">The blog is your space, set your own rules</li><li class="ql-align-justify"><a href="https://deepstash.com/u/my365media">Follow my page here to get more about writing and blogging </a></li></ul>

And lastly

Статья автора «Контент для блогера» в Дзене ✍: В книге популярного ведущего Ларри Кинга 📚«Как разговорить где угодно, когда угодно и о чем угодно» предлагается очень классный совет, который я...

career

Career

How to Choose a Blog Format for a Newbie If You're Not an Expert

Thoughtful editing makes great writing. Without editing, your writing will be raw.

Thoughtful Editing

Give your writing a rest after writing. Don't reread your writing right away; instead, get distracted by other tasks. Return to editing after a couple of hours or a day.

Tip 1: Take a Break After Writing

Make sure the structure of your writing is clear. Formulate the meaning of each paragraph in one sentence. Check the logical transitions between paragraphs, the absence of repetitions of meaning, and the heading structure.

Tip 2: Check the structure and logic

Check the links, dates, city names, and names. Make sure the statistics and research data are up-to-date and accurate. Set aside a separate reading session to check the facts.

Tip 3: Check the facts

Remove long sentences, unnecessary explanations, and unnecessary details. The shorter and clearer the text, the easier it is to convey the meaning. Check the text for stop words and syntactical errors.

Tip 4: Shorten and Remove Unnecessary

Reading the text out loud helps you find errors. You will notice rhythmic failures and punctuation errors faster. Read the text several times, setting specific tasks for each reading.

Tip 5: Read the Text Out Loud

- After writing, put the text aside for several hours.- Formulate each paragraph as a separate sentence and check the logic.- Check the data, facts, names, and titles.- Shorten unnecessary words, check for stop words, and ensure readability.- Always read the text aloud consistently and multiple times.

Plan of Actions

Статья автора «Контент для блогера» в Дзене ✍: Вдумчивое редактирование сделает из хорошего текста отличный. Без него материал будет сырым и непродуманным.

5 Editing Tips Bloggers Shouldn't Ignore

Goals should be related to blog metrics: <ul><li class="ql-align-justify">Beginner bloggers can focus on attracting a new audience.</li><li class="ql-align-justify">Experienced bloggers can increase the number of leads.</li><li class="ql-align-justify">Those who have built a personal brand can focus on reputation metrics.</li></ul>

Defining Blog Goals for October 2024

• Measure the number of subscribers, reach, number of impressions and views. • Analyze engagement and number of leads. Formulate a specific task for October.

Collecting statistics and analyzing metrics

• Identify popular and lesser-known posts from last month.• Select user comments and questions.• Utilize user-generated content (UGC).• Analyze user queries using search engines.

Getting Feedback and Adjusting the Plan

• Refer to the Calendar of Events and Life• Identify Events That are Interesting to Subscribers• Fill Content Plan with Relevant Events• Remove Failed Categories and Replace Them• Generate Ideas Similar to Successful Content• Incorporate Feedback and Search Engine Research Results into the Plan

Drawing up a Content Plan for October 2024

• Add multi-platform• Repackage content from article to video• Bring audience from social networks and back

Content distribution planning

• Estimate the amount of time required• Start writing day by day or create a material plan• Use ChatGPT to speed up work• Ideas for writing posts

Create materials for October now

My post about planning a content for October 

Статья автора «Контент для блогера» в Дзене ✍: Осень — это не только тыквы и уютные пледы, но и идеальный момент создать что-то по-настоящему значимое.

videos

Videos

Сreating a content plan for October 2024 step by step 🎃

Every second person starts a blog, creating competition. It is important to write about what you understand and not copy other people's posts. Write about your experience and vision, and present yourself as an expert.

Tips for Beginner Bloggers

Don't steal. Read your competitors' blogs and highlight topics that they do not cover. Use techniques and formats that they do not use. Be helpful and make the information in the blog valuable.

Competitor Analysis

Materials in the format of "How to quickly and easily..." are popular. Don't mix several topics, stick to one. Use the "guide" format to structure the content.

Simplify the Complex

A blog is necessary for ordinary people to share their experiences and knowledge. Do not plagiarize bloggers; it is better to create unique content.

Recommendations for Blogging

Статья автора «Контент для блогера» в Дзене ✍: Я отправилась на англоязычный сайт Quora, где эксперты делятся своими комментариями, и нашла такой вопрос: лучший совет, который бы вы дали начинающим...

Script for videos: how to make great material

People Don’t Read Online—They Scan. This Is How to Write for Them

Strategy for a blogger: 19 questions to answer

Reasons NOT to start a blog

Content Strategy: What It Is and How to Create It

Maria S