I suppose the best way is to try different instruments, to dig deeper, and to do something every day. In this article, I will show some ways to find your destiny.

How to Find Your Way?

Try something new for 90-100 days. This will help you find what's yours and what's not. Ask yourself questions, and look for new ways.

Hypothesis and TESTING

Do you want to work in an office or prefer freelancing? How much time do you want to spend with your family? Do you want to learn a new language or skill?

Think of the Future Lifestyle You Want

Reflect, set goals, write down your questions and results. Feel yourself, dig deeply. Answer specific questions. Return to the most important questions, read and write new thoughts on them.⚡<a href="https://myoneweek.substack.com/i/146971129/and-here-is-the-list-my-pick-of-advice-on-how-to-at-list-plan-a-life">Here you can find a list of 30 questions dedicated to this theme for your personal diary</a> ⚡

Write a Diary

It might seem unnecessary, but it can be helpful even in your 50s.

Take a career or strengths TEST

Write down as many life goals as you can, then choose just five from the list. These will be your main targets to work on permanently; the others will be distractions. <a href="https://substack.com/@oneweek1?utm_source=profile-page">Don't forget to subscribe my blog and receive first-hand notes</a>

Watch Your Priorities

Here is my reflection on the most annoying question of my childhood and youth

I LITERALLY HATE THIS QUESTION from my childhood. But it has to be answered.

career

Career

personaldevelopment

Personal Development

mindfulness

Mindfulness

motivationandinspiration

Motivation & Inspiration

WHO Do You Wanna Be When You Grow Up 

<ol><li class="ql-align-justify">You discover the idea and make a simple plan about how to achieve success. You are really inspired, full of thoughts and plans. You share the information with relatives and colleagues.</li><li class="ql-align-justify">You start to do something about your idea. This is a time of failures, mistakes, and discomfort. Sometimes you need to wait and take this. Other times, you need to correct your way. And sometimes, you need to start over. Most of us prefer to catch a new inspiring idea and return to phase 2.</li><li class="ql-align-justify">When you have found the proper way, made all your mistakes, and weren't too harsh on yourself - then you can reach success.</li></ol>

Three Stages of Success

Ways and spheres could be different, the criteria of success as well. But you need to know that it's your responsibility. You can blame anyone else, blame yourself, or even blame the weather. But you should be patient, be kinder to yourself, and make progress step by step. There shouldn't be a huge leap from nothing to greatness - just small, but regular actions.

Don't blame anyone

Вы когда-нибудь чувствовали, что ваш путь к успеху как будто застопорился? Вы не знаете, с чего начать или что делать дальше? В э...

productivity

Productivity

How to reach success in any sphere - 3 stages

When we describe ourselves, we often use common phrases. However, these phrases only scratch the surface. Let's dig deeper.It will be the first step towards <a href="https://deepstash.com/article/225904/starting-a-new-life-the-first-rule">a "new life."</a>

Deep Knowledge

The best way to write a diary is by using questioning. I print it on my computer and then show the text to GPT, asking it to act like a psychologist and make some further questions. This helps me to delve deeper every day. Try it. Here is my prompt: Act like a professional psychologist. I will answer the random question "...?" Highlight any solutions I have found in my journal entry. Then ask additional questions that will help me find techniques to overcome the situation. Finally, suggest practices that can improve the situation.

Personal Diary

Sometimes it's a great idea to describe yourself in a scheme, to remember that we are bigger than a flat picture. Not just a professional, but a nice friend (are you?), an artist, a writer, a sportsman and also a person with unique characteristics.

Mind Map

<ul><li class="ql-align-justify">You could ask people to describe you. If you decide to, pick the closest people to you so you can gain feedback based on deep communication.</li><li class="ql-align-justify">Another option is to speak about yourself with the help of professionals such as psychologists and coaches.</li><li class="ql-align-justify"> </li></ul>

Ask for Advice

The third way is to take a test. But remember that it will held to common conclusions, not individual. The most popular is test Myers-Briggs.

Take a test

<a href="https://oneweek1.substack.com">You can subscribe on Substack and get this kind of thoughts on your email. </a>

Subscribe me

We agreed that life isn’t a draft, so you can’t realy start a new life. Just continue differently: start a new career, open a blog, change your behaviour, start running at mornings (oh, god, no!)

longevity

Longevity

How to find out who you are right now

When we say "I'm starting a new life," we're trying to change something big: a move, a new relationship, a new job. But let's be real—life doesn't come with an eraser. Celebrities might rewrite their stories, but for us, it's about working with what we've got.

Tiny steps

Instead of grand, overwhelming plans, I'm focusing at a week . One practice, one habit, one focus. 🎯 By my 30s, I've realized that the ability to focus is our most valuable resource.

Let's focus

Starting point is to find out who you are - right now, in this moment.

What's the start

People often say: "I'm starting a new life. Starting Monday, of course." But is that really a NEW LIFE? 🧐

writing

Reading & Writing

creativity

Creativity

humanresources

Human Resources

Starting a "new life": the first rule 

It's important to keep readers on the site, so you need to help them stay and read/watch more. How? 
<ol>
 <li>Push Notification</li>
 <li>Subscription form (regular, maximum 1 per week)</li>
 <li>Links and recommendations. Use them throughout the text and/or place them at the end. </li>
</ol>

Retaining the Audience

Get leads from the text. You could create a marketing funnel:
<ul>
 <li>Readers have a problem and start to search.</li>
 <li>They find your article and see an ad banner inside it.</li>
 <li>They click and follow the link to the landing page.</li>
 <li>They take a positive action.</li>
</ul>
You could make banners relevant to your article or something different, but you need to be sure that your audience is the same. You can also include an online chat.

Get Traffic for Your Landing

In the article, you could ask the reader to follow you on social media channels or even through email. It's a good idea to provide something useful for new followers, such as a checklist, discount, or coupon. 
It's best to have the option to follow you on the same page as the article.

Make a Link to Another Media

If an article is closely related to the product, you can make a direct sale from the text. Just put the ad block right into the text, make it native, or highlight it - it doesn't matter in a business blog.
Passive sale. You can provide examples with your case studies, problem solving, and even reviews. Ask experts from your company to write a comment and highlight your deep involvement in solving customer problems.

Call To Action or Sales

Some articles are written just for reposts and sharing. Write something shareable, get to your audience, and wait for it to spread to a new audience.
The best way is through selections or compilations. For big blogs, there is an option to make a selection of articles made by the company.

Get New Traffic

Help people to use your product. Answer their questions, solve a problem, and address any concerns they may have.
Think about how to best distribute this content, as it may not be easily searchable. Consider using metrics to measure the effectiveness of this content.

Teach Your Clients

You could explain to your reader why your product is necessary. Create a desire for the things you are selling.

Forming the Demand

Better reach your target audience by showing them ads for your product after they have visited your site.
Benefits of Retargeting:
<ul>
 <li>Increased return on investment (ROI)</li>
 <li>Better conversion rates</li>
 <li>Increased brand awareness</li>
</ul>

Enhance Advertising Strategy with Retargeting

Some companies write for investors, partners, and employees. So, it's more like corporate PR than copywriting.

Reputation

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

communication

Communication

business

Business

Writing for business: how text helps to marketing 

<ul><li> Insulin resistance, diabetes</li><li>Skin disorders </li><li>Reproductive diseases </li><li>Swelling </li><li>Overweight </li><li>Overfeeding </li><li>Cancer </li></ul>

Who Should Consider To Refuse Sugar

1. Refined sugar (juices, sweetened water and yogurt, chocolate, ketchup, mayonnaise, sweets) 2. Sugar before sleep. Refuse helps to sleep better 3. Surplus. The highest border is 20-25 g per day. 4. On empty stomach. It's better to start with complex carbs.

Definitely Refuse Regardless Of Your State

1. Good start of the day Make a warm-up, get a contrast shower and a full breakfast. You need to get enough proteing and complex carbs. 2. Check your digestive system Some people just need to refuse trash food, some need a treatment and consulting with a doctor. 3. Don't have snacks haoticaly Especially before sleep. Replace snacks with water and make an official time to have a bite. For example, between lunch and dinner 4. Don't refuse fats It gets us a huge amount of energy. Use good ones: seeds, nuts, fish, oils. 5. Drink enough water

How To Refuse P.

6. Don't forget about quality You need to have enough dietary fibers 7. Check and control vitamins and minerals Sometimes you body insist on sugar because of definite of chrome, zink, iron, vitamin d 8. Start from short challenge21 day is enough for start. Just control yourself for this period and check for changes. 9. Love your meal Make the view great and don't eat what you hate 10. Use spices Cinnamon, garlic, oregano, curcuma, pepper helps to lower desire for sweets 11. Move more 🩱health

How To Refuse P2

I have insulin resistance and am trying to refuse sugar right now

Статья автора «Nice&Easy» в Дзене ✍: Всем привет! Такая наболевшая тема, друзья. Почти все хотят, но не все могут.

food

Food

health

Health

habits

Habits

exerciseandfitness

Exercise & Fitness

How to get over the desire for sweets and sugar 

Write down a concrete goal for your text. After writing, read the text and check every sentence's fitness for purpose.

One Post = One Idea

Write down the number of symbols that the user sees while scrolling. Don't forget that you can't show the entire article if your audience doesn't click on "Read More."Use the first sentence and illustration as an announcement, ads for the whole article.

Don't Forget About Cut

You have a huge rivalry in social media, so you should win it. How? Here are some ideas: <ul><li class="ql-align-justify">Tell a story, make examples</li><li class="ql-align-justify">Find a response from pains and problems </li><li class="ql-align-justify">Elicit emotions from the start of your post </li></ul>

Use emotional text

Involving your audience in interactions is key to creating a successful post on social media. It can help you reach a larger audience.To gain comments, you should:<ul><li class="ql-align-justify">Ask for questions or opinions.</li><li class="ql-align-justify">Provoke a discussion.</li><li class="ql-align-justify">Respond to all comments and engage in conversations.</li><li class="ql-align-justify">Start the conversation by writing the first comment yourself.</li><li class="ql-align-justify">Incorporate gamification elements. </li><li class="ql-align-justify">Write emotionally.</li></ul>

Chase After Comments

What Kind of Content Do People Tend to Share?<ul><li class="ql-align-justify">Compilations – the more massive, the better.</li><li class="ql-align-justify">Super useful and helpful: guides, life hacks, books, summaries.</li><li class="ql-align-justify">Unusual and controversial: opinions, memes, stories.</li></ul>

Make Your Posts Viral

It's the key to attracting your audience. Without outstanding illustrations, your readers won't even get to the text. <ul><li class="ql-align-justify">Use good photos.</li><li class="ql-align-justify">Use metaphors.</li><li class="ql-align-justify">Don't forget about quality.</li><li class="ql-align-justify">Don't use primitive images from a Google search.</li><li class="ql-align-justify">Sometimes, you can use gifs.</li><li class="ql-align-justify">You can also use videos.</li><li class="ql-align-justify">Or illustrations, comics, or memes.</li><li class="ql-align-justify">Or just a banner with text.</li><li class="ql-align-justify">Or a schema or infographic.</li></ul>

Add High-Quality Images

Writing for social media should be more simple that for an official documents. You could joke, make references to pop-culture, answer for trends and so on

Be closer to people

As usual, you should make accents. What could you use on social media? <ul><li class="ql-align-justify">Emojis ✅✅</li><li class="ql-align-justify">Empty Lines</li><li class="ql-align-justify">Bullets and Dashes</li><li class="ql-align-justify">Illustration</li></ul>Here are i<a href="https://deepstash.com/article/214749/how-to-manage-readers-attention">deas about managing reader's attention</a>

Make Highlights

Hashtags are not the panacea for gaining an audience. You could use hashtags to:<ul><li class="ql-align-justify">Navigate between categories</li><li class="ql-align-justify">Create a flashmob</li><li class="ql-align-justify">Hold contests</li></ul>

To Use or Not to Use? #Hashtags

It's a conspekt for the course by sdelaem agency for copywriters

education

Learning & Education

Writing for social media: top tips 

It's a plan of future page with different blocks of texts, buttons, banners etc.

What Is Prototype

<ul><li>Understand how will be shown your article, make a structure </li><li>Explain this to designer</li><li>Coordinate the structure before designing</li><li>Highlight accents </li></ul>

Prototypes Help To..

- For sites, emails, presentations, landings -For printed products

When You Need A Prototype

When you make a draft text, you could make a first version of prototype. <ul><li>Know your format: size, limits, appropriate media </li><li>Make it clearly, visualise. Try to show sizes, accents </li><li>Don't spend a huge amount of time, it will be designer's aim</li><li>Don't hide a lot of information in sliders and don't use a lot of columns and icons without additional meaning </li><li>Contrast the main information</li><li>Use comments to help designer </li><li>Use templates, don't invent something different </li><li>Look through others products </li><li>Save the best </li></ul>

How To Do It

Google Doc is enough for the most number of tasks - simple and easy to connect But sometimes you could use something like Figma or Azure. Or even Power Point

Where To Make Prototype

How to make a prototype or scheme of the future text 

You should avoid pictures that do not:<ul><li class="ql-align-justify">help make your article more informative or interesting</li><li class="ql-align-justify">draw attention to the most important parts</li><li class="ql-align-justify">help your reader find information</li></ul>It is better to omit this picture than add it to your text.

Mistakes

How Good Authors Use Illustrations<ul><li class="ql-align-justify">Demonstrate the object. This could be goods or screenshots for digital services. Sometimes you could use 3D renders (especially in the real estate market).</li><li class="ql-align-justify">Add an example. It helps to understand theory or show mistakes.</li><li class="ql-align-justify">Explain some ideas. These could be graphics, schemes, or even comics. You could add arrows, emojis, or other navigational items.</li><li class="ql-align-justify">Visualize the Data. Show numbers in paintings or diagrams.</li><li class="ql-align-justify">Analogies. Use smth simple to help your reader understand difficult themes.</li><li class="ql-align-justify">Emotions. It can help elicit laughter or wonder, but should be related to the text.</li></ul>

What to Do with Illustrations

People don't read every article; they usually scan the text searching for the best parts. Pictures can help them start reading. You should pay attention to both the placement of pictures and their captions.Sometimes, illustrations are included in the text to emphasize or highlight important information.

Managing Attention with Pictures

<ul><li class="ql-align-justify">Draw it. Sometimes you don't need a photo and could use simple drawings: schemes, graphics. You could use Figma, Canva or services like charts.hohli.com</li><li class="ql-align-justify">Make a photo or video, make a screencast or screenshot.</li><li class="ql-align-justify">Download from a photostock. The most popular is Shutterstock, but there are some free options like Unsplash, Pixabay, and others. Just remember that some photos can't be used for commercial purposes.</li><li class="ql-align-justify">Ask the client. Sometimes they have their own photos or they can help you find the right ones in their archives.</li><li class="ql-align-justify">Order from real illustrators or artists.</li><li class="ql-align-justify">To find the source and make a deal.</li></ul>

Where to Take an Illustration

<a href="https://deepstash.com/stash/4090403/writing">Here are some other ideas about writing and content marketing. </a>

This is my conspekt of the course by Sdelaem agency 

remotework

Remote Work

Great illustrations inside your article

A cover is the main picture that will be shown on social media, in snippets, and in the sections of the site. So, the first thing your reader will see is the cover, and then they will see the headline, lead, and so on. You should not make it boring and generic. Think about it – make it brighter and smarter. Take the time to work with this illustration.

Cover is a Trigger

<ol><li class="ql-align-justify">Use the object. This could be a screenshot, photo, or illustration.</li><li class="ql-align-justify">A metaphor. In this article, we will use a spider as an example.</li><li class="ql-align-justify">Show faces. Celebrity, blogger or young woman. </li><li class="ql-align-justify">Evoke emotions. Incorporate memes, humor, or sex into the cover design. However, be thoughtful and strategic in your approach</li><li class="ql-align-justify">Intrigue. Use a spoiler or citation.</li><li class="ql-align-justify">Information. Try a infographic or use a headline </li><li class="ql-align-justify">Animation. For the most important articles. </li></ol>

7 Ways to Create an Eye-Catching Article Cover

<ul><li class="ql-align-justify"> Try to brand your images to help people recognize you and stand out from the crowd. </li><li class="ql-align-justify"> Remember to consider size. It is better to use horizontal images with a 1:2 ratio. </li><li class="ql-align-justify"> Add margins to your images, ensuring that the main object is centered. </li><li class="ql-align-justify"> Check your presence on social media. </li><li class="ql-align-justify"> Do not violate author's rights. </li><li class="ql-align-justify"> Be inspired. Look through the internet for the best advertisement and article decisions. </li></ul>

Cover Rules

<a href="https://deepstash.com/stash/4090403/writing">Here are my notes about writing and editing</a>. Feel free to follow

WHO Do You Wanna Be When You Grow Up

How to reach success in any sphere - 3 stages

How to find out who you are right now

Starting a "new life": the first rule

Writing for business: how text helps to marketing

Maria S