Anup Chouhan's Key Ideas from The Laws of Simplicity
by John Maeda

Group similar items together. Think of it like putting things in the right drawer. Organizing helps everything look simpler and more approachable.

Make things work faster. The quicker something gets done, the easier it feels to use. Look for ways to reduce waiting time or unnecessary steps.

Simplicity comes from clarity. Help people learn quickly by using easy-to-understand language and familiar tools. The easier it is to grasp, the simpler it feels.

Don’t be afraid to make important things stand out. A simple background with bold highlights makes key features more noticeable and easy to find.

Look at your design in the bigger picture. The space around something can make it feel more simple or complicated. Use this to make your design easier to use.

Simplicity doesn’t just mean looks – it means feeling. Add a personal touch that resonates with your audience. Simple designs can still create powerful emotional connections.

Build trust by being predictable. People like things they can count on. Keep your design simple and reliable so users feel safe and comfortable.

Some things can’t be simplified, and that’s okay. Recognize what’s important and focus on simplifying those parts. Don’t waste energy on things that don’t matter as much.

Identify the core goal of your project. Get rid of anything that distracts from that purpose and focus only on what really matters to your audience.

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