Jody Ogden Jodyogden.com's Key Ideas from You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling
by David Sandler, David H. Mattson

Unlock the Power of Effective Selling

🧠 1. Break the "Traditional Sales Script"

Most salespeople fail because they follow outdated, pushy tactics. The Sandler System flips the script—making sales a conversation, not a pitch.

The best salespeople don’t “sell”—they ask. Here are three Sandler-style questions that uncover real motivation:

What’s the biggest challenge you’re facing with [X]?

If you could solve that, how would it change things for you?

What’s stopped you from fixing it before now?