Anup Chouhan's Key Ideas from Good Strategy Bad Strategy
by Richard Rumelt

• Diagnosis: Identify the main problem you need to solve.
• Guiding Policy: Choose a clear, focused way to overcome that problem.
• Coherent Actions: Take simple, connected steps to put your plan into action.

Bad strategy is full of vague buzzwords and big ambitions that don’t address real issues.

It avoids tough choices and leaves problems unsolved.

Good strategy means zeroing in on a few critical issues.

By concentrating your resources and energy, you turn your strengths into a powerful advantage over competitors.

Pro Tip: If you’re eager to learn more about sharpening your focus and building powerful strategies, check out Skillshare. Their 1-month free subscription gives you access to courses on strategy, leadership, and creative thinking—helping you apply these ideas practically!

Great leaders don’t just inspire—they make hard choices, align their teams, and drive clear, focused actions.

True strategy is all about practical steps that solve problems.

"Good Strategy, Bad Strategy" teaches that success comes from clear thinking and focused action.

A good strategy is simple, honest, and tells you exactly how to solve your most important problems instead of just dreaming about success.

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