Interviewers want to know how your answer about yourself is relevant to the position and company you’re applying for.

This is an opportunity to articulate why you’re interested and how your objective fulfills their goals. In order to do that, spend some time researching the company. If your answers resonate with them, it shows that you really understand the role.

This isn’t the time to talk about your family and hobbies unless you believe that it would be relevant.

The norm in some countries might be to share personal details at this point. In the U.S. you should avoid doing so. 

If your goal in an interview is to stand out among the applicant pool and be memorable, tell your story from a passionate perspective, even if that touches on the personal territory.

You might incorporate a sentence like, “I’m really passionate about x and y and so I was really attracted to your company…”

Don’t waste this time repeating every single detail of your career. 

Think of it as a teaser that should attract the interviewer’s interest.  Give them a chance to ask follow-up questions about whatever intrigues them most. 

Think through what you want to convey about yourself ahead of time.  See if the answer sounds solid and credible to you. Practice saying it out loud.

Be careful against reciting your spiel word-for-word. You don’t want to sound overly rehearsed. It is a conversation. Imagine yourself telling a story to a good friend.

Make sure you understand who you’re talking to. You might give a different answer to a recruiter than to a prospective boss. 

View this as your first impression. Wait for a good time to mention something like being fired or laid off from a previous job. Do not speak bad about your previous employer. It is a big turn-off. 

As most hiring decisions are made in the first minute, you might only have one chance to make a good first impression. It includes your greeting, handshake, eye contact, and the first thing you say.