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Customer discovery is about finding and understanding your customers. Your success depends on knowing:
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108 reads
The purpose of the interviews is to test the assumptions you have about your business.
List all your business assumptions and structure your interviews such that you will identify the wrong ones as early as possible, before you invest too much time and money into them.
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43 reads
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It's important to clarify what kind of people you are creating a product for. Creating a product for "everyone" is not an actionable description.
There are three categories that you need to define:
For each category, find their commonalities that are relevant to you. These might include: their age range, the kinds of jobs they have, the lifestyle they prefer or the areas in which they live.
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21 reads
Your priority is to focus on the assumptions that, if proven wrong, would cause your business to fail.
Identify these assumptions and prepare a list of questions based on them. This list is meant as a guide and not as a script that you must follow.
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24 reads
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19 reads
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25 reads
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19 reads
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14 reads
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16 reads
Prefer communication methods in this order:
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16 reads
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18 reads
IDEAS CURATED BY
Learn more about books with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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