Most of the stuff we read is junk, with little or no value in a year.
Expiring knowledge is something disposable, which we consume daily.
Timeless or long-term knowledge is which retains or increases its value over time.

• Expiring Knowledge, is better than junk knowledge, as it is not as useless, but has a short shelf life. It catches our attention due to its topical and current nature.
• Long Term Knowledge is hard to find as it is not that visible and requires a keen eye. Long-Term Knowledge has no ex...

Whether it's the questions startup companies ask in meetings, or the quarterly earnings of a company, short-term, expiring knowledge has very little context if not paired with long-term knowledge.

If you intake more long-term knowledge by reading good books, you can be a better judge of whi...