Why Is The Shopping Day After Thanksgiving Called 'Black Friday? - Deepstash

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The Intense Crowding After Thanksgiving

The Intense Crowding After Thanksgiving

In 1960's, the Philadelphia Police Department became so frustrated with the overflowing streets, traffic jams and regular fights caused by the crowds of people that visited the stores the day after Thanksgiving that, it’s believed, they coined the name ‘Black Friday’ in the hope of dissuading people from heading to the shops.

It completely failed, but the name stuck.

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Reimagining The Black Friday Frenzy

Retailers weren’t that happy with the name "Black Friday" at first: it was associated with the Great Depression of the 1930s, signaled by Black Thursday, so they tried to reinvent the image of the Black Friday frenzy.

The ‘black’, it was argued, referred to the ledgers used by retailers. For the majority of the year, shops would be ‘in the red’ (losing money) but Black Friday indicated the moment when most retailers would start making a profit, or going ‘in the black’.

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