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The false sense of choice arises from counting a yes-or-no discussion as a decision.
A study showed analysing business decisions of a German tech company showed when the board had a shortlist of at least two alternative solutions, the final choice was more successful than in cases when they just debated whether or not to go with one option.
I teach Thinking and Deciding in Business for multiple schools in Romania and abroad. On top of that, I am an angel investor, a trainer and I run marathons, often dressed as Mickey Mouse.
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