The History of Fashion Magazines, how they operate and what has changed - Deepstash

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The History Of Fashion Magazines

The History Of Fashion Magazines

  • Print magazines started in the late 1600s, with noteworthy occurrences (The Plague, for instance) and gossip from the Elizabethan age.
  • The first one was named ‘The Treasure Hidden Secrets’ and was aimed at ‘honest matrons and virtuous virgins’.
  • The print magazine format gravitated towards catering to educated women.
  • In 1732, the first male-centric magazine was bought out, called ‘Gentlemen Magazine’ containing essays and articles.

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Fashion Magazines Take Over

  • In France, the first fashion magazines were printed under Louis XIV, displaying fashion wear worn by aristocrats.
  • The Georgian era saw fashion magazines storming the consciousness of women wanting to escape from their roles of a wife or daughter.
  • Harper’s Bazaar, which described itself as ‘A repository of fashion, pleasure and instruction’ launched in 1867, followed by American Vogue in 1892.
  • The popularity of these magazines was the escapism it offered to people, especially women longing to be in a fantasy or dream world.

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Magazines As A Teleportation Tool

Magazines As A Teleportation Tool

Magazines were the visual window to the world before the advent of TV or the internet.

Magazines seem magical, a doorway to a beautiful world of colours and glamour. The smell of glossy paper and the allure of picking up a fresh, new issue of one’s favourite magazine is an unmatched experience to many.

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Magazine Hierarchy: Editor-In-Chief

A lot goes behind creating magazine issues on a regular basis, and the publisher/Editor-In-Chief has a truckload of responsibilities, from the visual elements to the framing tone and content.

Other responsibilities of an Editor-in-chief include creating an editorial board, content mapping, reviewing and proofreading articles, managing the financials and representing the publication in the business world.

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Magazine Hierarchy: Managing Editor

Magazine Hierarchy: Managing Editor

A managing editor sees the day-to-day issues and processes of the magazine and manages the work assignments of associates and assistant editors.

Other key responsibility areas include drafting articles, proposing concepts, communicating with department heads and addressing problems.

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Magazine Hierarchy: Editors

An assortment of editors create the online and offline content, holding consultations from editorial teams, managing the incoming stories, and keeping track of industry events and the news that impacts the work.

Graphic editors and digital managers create visuals for the online and print versions, ensuring that there is reader engagement. Interns, assistants, freelance workers and photographers make the outer periphery of the process of creating a magazine.

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How An Issue Is Created

How An Issue Is Created

When a new story or press release reaches the editor, they decide to accept them or transfer to other editors. Some content has to be discussed with the head of content or the managing director before processing further.

Submissions are proof-read and the content is uploaded online, with the editors and visual editors working to format the content. The entire setup is a continuous wheel of meetings, updates, challenges and deadlines.

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Magazine Publishing In The Digital Age

  • The world wide web that came in the 1990s transformed many industries, including fashion journalism.
  • Many magazines started digital subscriptions, experiencing mixed response.
  • Social media ensures that visual content, pictures and videos are preferred over the written word.
  • Digital magazines are now beating their print counterparts, with a projected readership of 40 million in 2021.
  • The pandemic has further accelerated digital readership and print editions are getting thinner and thinner.

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