Jeremy Moser on Twitter: "I've written marketing copy for 6+ years."

Formula

• Be [solution] without [pain-point]
• Focus on what your audience wants to become and how they can achieve it with no stress.

Use for: headlines

Example: @HypercontextApp

Formula

• Anaphora is the repetition of a word or phrase at the beginning of each sentence, helping to solidify your message.
• "Big skies. Big Scenery. Big Possibilities."

Use for: ads

Example: @WestJet

Formula

• Get attention via a bold statement. Tease the solution to spark interest.
• Build desire via wants and needs. Then show them how to take action.

Use for: body text

Example: @arvidkahl

Formula

• Don't just list features. Highlight the advantages those features bring, and the end-result they achieve (benefit).

Use for: body text

Example: @Grammarly

Formula

• Verb → get
• Value → graded
• Urgency → today

Use for: CTAs

Example: @larrykim's @WordStream

Formula

• BAB is a storytelling formula that shows a user where they are now, where they can be in the future, and how your bridge (offer) gets them there. 

Use for: email marketing

Example: @MorningBrew Newsletter

Formula

• This formula focuses on concise clarity. Explain what will happen and how, pointing to your product as the solution.

Use for: headlines

Example: @hipreetam93's @delightchathq

Formula

• Bucket brigades drive the person's attention to read line after line. 
• They're great for writing compelling long-form content. 

Examples

• Now:
• Truth is:
• Here's why: 
• Think about it:

This last tip isn't a formula, but it's as useful. Here are three tools to improve your copywriting:

1. @copy_ai is magic for inspiration. 
2. @Grammarly helps you refine tone, style, and more.
3. @HemingwayApp helps you write like you talk.