Formula<ul><li>Anaphora is the repetition of a word or phrase at the beginning of each sentence, helping to solidify your message.</li><li>"Big skies. Big Scenery. Big Possibilities."</li></ul>Use for: adsExample: @WestJet

Formula: Anaphora

I've written marketing copy for 6+ years.Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.

Formula<ul><li>P: identify main problem your audience has.</li><li>A: agitate with emotions &amp; stressors.</li><li>S: offer your product as the solution.</li></ul>Use for: landing pagesExample: <a href="https://twitter.com/buymeacoffee" target="_self">@buymeacoffee</a>

Formula: Problem, Agitate, Solution

Formula<ul><li>Get attention via a bold statement. Tease the solution to spark interest.</li><li>Build desire via wants and needs. Then show them how to take action.</li></ul>Use for: body textExample: @arvidkahl

Formula: Attention, Interest, Desire, Action

Formula<ul><li>Don't just list features. Highlight the advantages those features bring, and the end-result they achieve (benefit).</li></ul>Use for: body textExample: @Grammarly

Formula: Feature, Advantage, Benefit

Formula<ul><li>Verb → get</li><li>Value → graded</li><li>Urgency → today</li></ul>Use for: CTAsExample: @larrykim's @WordStream

Formula: Verb, Value, Urgency

Formula<ul><li>BAB is a storytelling formula that shows a user where they are now, where they can be in the future, and how your bridge (offer) gets them there.&nbsp;</li></ul>Use for: email marketingExample: @MorningBrew Newsletter

Formula: Before, After, Bridge

Formula<ul><li>This formula focuses on concise clarity. Explain what will happen and how, pointing to your product as the solution.</li></ul>Use for: headlinesExample: @hipreetam93's @delightchathq

Formula: Outcome-With-Process

This last tip isn't a formula, but it's as useful. Here are three tools to improve your copywriting:<ol><li>@copy_ai is magic for inspiration.&nbsp;</li><li>@Grammarly helps you refine tone, style, and more.</li><li>@HemingwayApp helps you write like you talk.</li></ol>

Formula<ul><li>Bucket brigades drive the person's attention to read line after line.&nbsp;</li><li>They're great for writing compelling long-form content.&nbsp;</li></ul>Examples<ul><li>Now:</li><li>Truth is:</li><li>Here's why:&nbsp;</li><li>Think about it:</li></ul>

Formula: Bucket Brigades

Formula<ul><li>Be [solution] without [pain-point]</li><li>Focus on what your audience wants to become and how they can achieve it with no stress.</li></ul>Use for: headlinesExample: <a href="https://twitter.com/HypercontextApp" target="_self">@HypercontextApp</a>

Formula: Outcome-With-Process

Similar ideas to Formula: Outcome-With-Process

4 Principles for Effective & Clear Communication

Before – After – Bridge Storytelling Formula

Triggering the Creative Process