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What is Scope Creep?
Scope creep is when a client makes requests outside the agreed-upon scope of work (SOW). The SOW is the list of expectations both parties agreed to before beginning the project. This typically includes the type and amount of deliverables, the number of revisions and payment terms.
The most commons cope creep examples for freelance writers involve additional revisions, complete rewrites (despite fulfilling initial expectations), additional deliverables and higher word count.
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Why Scope Creep is Dangerous
- First, permitting scope creep sets a bad precedent: If you work with a retainer client, that is generally a long-term working relationship. However, if you make an exception on the first project, the client may expect you to make the same accommodations for every project after.
- Second, you are uncompensated for additional work: Your time is valuable and working for free doesn’t pay the bills. If you get into the habit of working for free (even for small requests), you subconsciously tell the client and yourself that zero is the cost of your labor.
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Tips for Avoiding Scope Creep
- Use clear contract language so that each party understands exactly what is expected within this agreement.
- Sign off on an outline. Typically, your outline will establish the main points and keywords you intend to hit. It may contain other characteristics (word count, article tone, and target audience).
- Enforce your terms. If a client is requesting a third round of revisions but the contract states you only offer two, specify that to the client.
- Say no. If a client is requesting something outside the SOW and doesn’t want to comply with your terms, say no.
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Who Is Responsible For Scope Creep?
Both parties are responsible, but the freelance writer is responsible for managing it.
Poor communication is generally what causes scope creep. As the expert, the freelance writer should drive the project and set up systems that establish expectations and terms, such as clear contract language and outlines both parties must agree to.
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Why Is Scope Creep Bad?
Scope creep can work against freelance writers because it sets a precedent for clients to request additional work without providing appropriate compensation.
Freelance writers, then, complete these additional tasks at no additional cost.
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How Does Scope Creep Undermine The Success Of A Project?
Excessive scope creep can push a project past its target deadlines.
As the client makes additional requests, they must also give the freelance writer adequate time to make fulfill those requests. This can affect other departments’ deadlines, such as a web designer waiting on website copy or blog content before finalizing the design.
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