9 to 5? Or 5 to 9?

A nine-to-five job is one that you do during normal office hours, for example, a job in a factory or an office. The 5 to 9 in this context refers to life outside work. A product can be only fit into one of the 2 buckets:

  • it can be work related: make you more productive, save you time or money etc ....
  • it can be focused on personal: it needs to be entertaining and/or needs to make you money

It's very hard/imposible for a product to be both. 

PS: Squarespace, used the 5 to 9 as a marketing term for going after hours. 

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Dolly Parton Remakes ‘9 to 5’ as ‘5 to 9’ for Damien Chazelle-Directed Super Bowl Ad Spot

variety.com

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