How to Work with Designers

More often than not, these aren’t too far off from each other. 

For example, you might be talking about setting a goal of optimizing conversion rate on a registration page by X%. Said another way, what you’re trying to do is to remove the barriers that make it hard for users to sign up for your service. But see, the language here matters. Make it easier for users to sign up vs.

These strengths should be applied to the right problems.

Design encompasses many things, including:

1. Visual design: typography, contrast, hierarchy, and the good ol’ does it look good? falls into this category. Are the details crisp or are they sloppy? 
2. Interaction design: is it easy and clear for a user to do X? Is the navigation system robust? Do transitions and animations feel satisfying and make the app feel more intuitive to use?
3. Product design: does the design successfully solve a problem? Is the thing that is designed useful? Does it have a clear vision? Does it contribute value?