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The Feature Factory
The term Feature Factory is when a software developer is just sitting in the factory, churning out features, and sending them down the factory line.
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Signs You’re Working in a Feature Factory
- Teams do not measure the impact of their work. Or measurement is done in isolation by the product management team.
- Rapid shuffling of teams and projects. Teams deal in feature and project assignments.
- Success theatre around shipping, but little discussion about impact.
- Infrequent acknowledged failures and scrapped work. The measure of success is delivered features, not outcomes.
- No connection to core metrics. The team cannot connect work to key business and customer satisfaction metrics.
- No product managers retrospectives on the quality of their product decisions.
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More Signs You’re Working in a Feature Factory
- There is a mismatch between prioritising what gets worked on and deciding if it was the right thing to work on.
- No tweaking. Once the work is done, the team instantly moves to the next "project", leaving no time to iterate.
- The prevailing culture of hand-offs with no involvement in research, problem exploration, or experimentation.
- Large batches instead of delivering incrementally.
- Chasing upfront revenue.
- Little appreciation for the health of the whole project and instead focus on shiny new objects.
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