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Imagine you pass by a question that asks âthe Titanic got invaded by aliens, right?âÂ
Itâs a weird social media experiment that shows unusual findings when you â in willful ignorance â ask something completely wrong.
Generally, our minds tend to correct things as we float through life. According to a researcher, this human tendency to correct others can be used as a strategic tool to increase the engagement of students by 80%.
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Saying the wrong thing often results in increased conversation, and this unintuitive insight is known as the Cunninghamâs Law. It works because sometimes you can be pulled out of your reverie with a fraction of probing or with contradictory data, which results in engagement.
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A generalization of Cunnighamâs Law is that itâs similar to what Socrates tried almost 2500 years ago: the ancient Greek philosopher that upset many people in his day by questioning their knowledge.
In its simplest and most accurate explanation of the phenomenon being described: people generally donât want to be helpful, but they do want to be the smartest person in the room.
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I signed up to be a conversational English teacher to several Japanese students. It made my job harder when they were quiet or gave me only one-word answers.
When I showed a quiet kid a picture of an elephant and asked âwhat is this?â they got bored, moved on, cried, anything but answer my question. But if I said, âthis is a giraffeâ they would all stand up and scream âno, thatâs an elephant!â â and suddenly theyâre all engaged.
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If I say something inaccurately along the lines of, âso, youâre an engineer. That means you build engines, right?â They canât wait to correct my ignorance fast enough. Theyâll go into detail explaining what an engineer is, what it isnât, and what kind they are. All I have to do is chime in with âare you sure?â every few minutes and theyâre talking up a storm for the rest of the conversation.
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Many people are inherently more willing to jump into a conversation in which they can feel superior. Hence, it makes the conversation engaging to them.
In fairness, they didnât know the real reason behind your misinformation, and thatâs the price you pay for psychological manipulation. But it did show some people in a positive light, and thatâs a rare enough occurrence.
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