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 The right retailer or experience can boost the whole mall provided it is fit for the mall context.
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The malls are often viewed as failing because chains expanded too fast, malls are overbuilt, or eCommerce is replacing brick & mortar shopping. Â
This cause mall operators, developers, retail brands, restaurants, analysts, and commercial real estate brokers to want to know what the data says about the "Mall of the Future."
The trick to saving a mall is opening venues that attract people by complementing the existing ecosystem.
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Consumers visit malls with certain expectations. Therefore, a new tenant should invite similar expectations of the existing consumer set.
For example, a mid-range mall usually will not succeed by adding discount stores or luxury experiences.
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Restaurant categories matter.
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Comic shops, toy/game stores, automotive shops, and arts & crafts stores universally correlate with lower foot traffic. It could be because these categories are more affected by e-commerce.Â
Mobile phone shops also have a negative effect on foot traffic.
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