While fighting the new virus, people seem to have got obsessed with toilet paper. However, hoarding toilet paper is nothing new. In 1973 and in 2013 the USA and Venezuela had already gone through similar situations, due to rumors spreading and a drop in production.
Even though the US has been mass-producing toilet paper since the late 1800s, people still seem to have an issue with this very product and, therefore, buy it in huge quantities, especially during pandemic times.
This is known as 'zero risk bias' by risk experts and it describes a person's behavior when trying to eliminate a superficial risk entirely rather than just reducing a big risk, everything in order to feel safer.
While we are all facing the biggest challenge of our life, the 2020 pandemic, our behaviors are slowly starting to change. For instance, hoarding toilet paper is not something common, at least not in modern societies. Still, it is happening worldwide these days.
Among the most efficient ways to handle shortages of any kind, shops could introduce rationing certain products or even individuals could try and convince each other that there is no real need to hoard staff, such as toilet paper, as we are not talking about unlimited resources here.
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