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Asset management is the practice of increasing total wealth over time through acquiring, maintaining, and trading investments that have the potential to grow in value.
However, we must keep in mind that asset management has a double-barreled goal which increases value while mitigating risk (this is usually dependent on the client's tolerance for risk).
Asset manaement is a service that is offered by financial institutions that cater to high net-worth individuals, government entities, corporations, and institutional investors such as colleges and pension funds.
Asset managers have fiduciary responsibilities where they make decisions on behalf of their clients in good faith. They determine which investments to pursue or avoid that's within the limits of the client's risk tolerance.
Asset management companies compete to serve the investment needs of high-net-worth individuals and institutions.
Accounts that are held by financial institutions often include check-writing privileges, credit cards, and brokerage services. Another added benefit is that the needs of the account holders from banking needs to investment needs can be met by the same institution.
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