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Tribes Summary
About Tribes Book
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
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4.3/5 (2330 reviews)
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A fresh look at Leadership and how to manage change.
Defining A Tribe
- A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
- A group needs only two things to be a tribe: a shared interest and a way to communicate.
- Tribes need leadership. People want connection and growth and something new. They want change.
Humans need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new.
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Stuck Tribes
Some tribes are stuck. They embrace the status quo and drown out any tribe member who dares to question authority and the accepted order.
Big charities, tiny clubs, struggling corporations - they're tribes and they're stuck. I'm not so interested in those tribes. They create little of value and they're sort of boring. Every one of those tribes, though, is a movement waiting to happen - a group of people just waiting to be energized and transformed.
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Movement And Action
A movement is thrilling. It's the work of many people, all connected, all seeking something better.
Leaders have followers. Managers have employees.
Some people admire the new and stylish far more than they respect the proven state of affairs. More often than not, these fad-focused early adopters are the people who buy and the people who talk. As a result, new ways of doing things, new jobs, new opportunities, and new faces become ever more important.
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"A manager can’t make change because that’s not his job. His job is to complete tasks assigned to him by someone else in the factory. Leaders, on the other hand, don’t care very much for organizational structure or the official blessing of whatever factory they work for. They use passion and ideas to lead people, as opposed to using threats and bureaucracy to manage them. Leaders must become aware of how the organization works, because this awareness allows them to change it.”
SETH GODIN
29
Discomfort is Required for True Leadership
If you're not uncomfortable in your work as a leader, then you're probably not living up to your potential.
Gain followers. Make change. Get uncomfortable.
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"Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast and as cheap as possible. Leadership, on the other hand, is about creating change that you believe in.”
SETH GODIN
28
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