The Market Is the Great Equalizer

Barnum’s original museum highlighted the spectacular and unbelievable marvels of the world. Unfortunately, none of these rarities was real. 

His original museum relied on poor quality replicas of mermaids and other mythical phenomena, which were not appealing to consumers. But the lack of customers drives Barnum to go in search of real, and rare, human acts.

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The Greatest Showman and the Beauty of the Entrepreneurial Spirit | Brittany Hunter

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The Greatest Showman and the Beauty of the Entrepreneurial Spirit | Brittany Hunter

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