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Increase frequency instead of price
It’s much easier to increase the frequency of purchases than moving players from one preferred price point to the other.
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Look beyond your app genre
When forming monetization hypotheses to test for, consider what competition is doing but also what features are being added in adjacent genres and categories. MobilityWare has found a lot of success that way. Example: social casino with women > 40...
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3 reads
Segment into preferred price points
Identify what your segments of users are the most comfortable with as far as their preferred price points, because it’s really hard to move players to a higher preferred price point. Kate has worked across several apps, in different organizations and...
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IDEAS CURATED BY
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Other curated ideas on this topic:
The essence of motivation
Every choice has a price, but when we are motivated, it is easier to bear the inconvenience of action than the pain of remaining the same.
In other words, at some point, it becomes more painful to not do the work than to actually do it.
Get the price of manufacturing down 🔻
If your product costs more to produce than it does for the retailer to sell, then there’s no point trying to get it into stores. Retailers want at least two or three times markup on the wholesale price that they will pay for your items, so you need to work out how much this is an...
Strategies to increase effort
- A compelling reason to be productive can increase the intensity. Big ambitions can also inspire greater productivity. It is one reason why we should set big goals.
- Working harder in bursts. Cycles of productivity are natural. If we recognise the ex...
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