Increase frequency instead of price

Every choice has a price, but when we are motivated, it is easier to bear the inconvenience of action than the pain of remaining the same.

In other words, at some point, it becomes more painful to not do the work than to actually do it.

• A compelling reason to be productive can increase the intensity. Big ambitions can also inspire greater productivity. It is one reason why we should set big goals.
• Working harder in bursts. Cycles of productivity are natural. If we recognise the ex...

If your product costs more to produce than it does for the retailer to sell, then there’s no point trying to get it into stores. Retailers want at least two or three times markup on the wholesale price that they will pay for your items, so you need to work out how much this is an...