It’s much easier to increase the frequency of purchases than moving players from one preferred price point to the other.
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⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Similar ideas to Increase frequency instead of price
Every choice has a price, but when we are motivated, it is easier to bear the inconvenience of action than the pain of remaining the same.
In other words, at some point, it becomes more painful to not do the work than to actually do it.
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