836: How to Figure Out the Right Price Point with Kate Nezhura - Deepstash
836: How to Figure Out the Right Price Point with Kate Nezhura

836: How to Figure Out the Right Price Point with Kate Nezhura

Curated from: appmasters.com

Ideas, facts & insights covering these topics:

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Segment into preferred price points

Identify what your segments of users are the most comfortable with as far as their preferred price points, because it’s really hard to move players to a higher preferred price point. Kate has worked across several apps, in different organizations and in general if a player plays $3 the first time he will keep paying $3 at a time.

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Increase frequency instead of price

It’s much easier to increase the frequency of purchases than moving players from one preferred price point to the other.

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6 reads

Look beyond your app genre

When forming monetization hypotheses to test for, consider what competition is doing but also what features are being added in adjacent genres and categories. MobilityWare has found a lot of success that way. Example: social casino with women > 40yo playing collections, clubs, leagues, etc. (a lot coming from Asian games).Features can be simplified for your game if that audience is a good fit.

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IDEAS CURATED BY

sylvainww

⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!

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