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Segment into preferred price points
Identify what your segments of users are the most comfortable with as far as their preferred price points, because it’s really hard to move players to a higher preferred price point. Kate has worked across several apps, in different organizations and in general if a player plays $3 the first time he will keep paying $3 at a time.
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Increase frequency instead of price
It’s much easier to increase the frequency of purchases than moving players from one preferred price point to the other.
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Look beyond your app genre
When forming monetization hypotheses to test for, consider what competition is doing but also what features are being added in adjacent genres and categories. MobilityWare has found a lot of success that way. Example: social casino with women > 40yo playing collections, clubs, leagues, etc. (a lot coming from Asian games).Features can be simplified for your game if that audience is a good fit.
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