<p><span>Identify what your segments of users are the most comfortable with as far as their preferred price points, because </span><strong>it’s really hard to move players to a higher preferred price point</strong><span>. </span><em>Kate has worked across several apps, in different organizations and in general if a player plays $3 the first time he will keep paying $3 at a time.<span>﻿</span></em></p>

Segment into preferred price points

<p><strong>It’s much easier to increase the frequency of purchases</strong><span> than moving players from one preferred price point to the other.</span></p>

Increase frequency instead of price 

<p><span>When forming monetization hypotheses to test for, consider what competition is doing but also </span><strong>what features are being added in adjacent genres and categories</strong><span>. MobilityWare has found a lot of success that way. </span><em>Example: social casino with women &gt; 40yo playing collections, clubs, leagues, etc. (a lot coming from Asian games).</em><span>Features can be simplified for your game if that audience is a good fit.</span></p>

Look beyond your app genre

<!DOCTYPE html><html><body><img src="https://www.facebook.com/tr?id=246536452574873&amp;ev=PageView&amp;noscript=1"/>  <script src="https://www.googletagmanager.com/gtag/js?id=AW-861249729"></script> <script>window.dataLayer = window.dataLayer || [];
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  gtag('config', 'AW-861249729');</script> <div><header><div><div> <span></span> <a href="https://appmasters.com/"> <img src="https://appmasters.com/wp-content/uploads/logo1.png"/> </a></div><div><nav><ul><li><a href="#">Services</a><ul><li><a href="https://asomasters.com/">Unlimited ASO</a></li><li><a href="https://pages.appmasters.com/app-audit/">App Audit</a></li><li><a href="https://appmastersacademy.com/">Academy</a></li></ul></li><li><a href="#">Resources</a><ul><li><a href="https://appmasters.com/blog/">Blog</a></li><li><a href="https://www.youtube.com/channel/UCSyXF669KRoj65UFVBC66Xw">Videos</a></li><li><a href="https://anchor.fm/app-marketing-podcast">Podcast</a></li></ul></li><li><a href="https://pages.appmasters.com/free-app-marketing-course/">Free App Marketing Course</a></li><li><a href="https://appmasters.com/contact/">Contact</a></li></ul></nav><div> <span></span></div><div><div> <span>Select Page</span> <span></span></div></div></div></div><div><div><form> <input/></form> <span></span></div></div></header><div><div><div><div><div><article><div><h1>836: How to Figure Out the Right Price Point with Kate Nezhura</h1><p> by <span><a href="https://appmasters.com/author/lakshmi/">Lakshmi uma</a></span> | <span>May 19, 2021</span></p></div><div><p><iframe src="https://anchor.fm/app-marketing-podcast/embed/episodes/836-How-to-Figure-Out-the-Right-Price-Point-with-Kate-Nezhura-e114mt1"></iframe><br/> <img src="https://appmasters.com/wp-content/uploads/836.jpg"/></p><p>Today’s guest is <a href="https://www.linkedin.com/in/knezhura/">Kate Nezhura</a>, Director of Product at <a href="https://www.mobilityware.com/">MobilityWare</a>.</p><p>With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.</p><h2><strong>Highlights</strong></h2><p>02:05 – How to figure out preferred price points</p><p>04:05 – How to segment for monetization</p><p>11:02 – The best way to monetize</p><p>19:14 – When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?</p><p>28:45 – How to incorporate monetization with live ops</p><h2><strong>Show Mentions</strong></h2><p>– Fav app: Merge Mansion:(<a href="https://apps.apple.com/us/app/merge-mansion/id1484442152">iTunes</a> | <a href="https://play.google.com/store/apps/details?id=com.everywear.game5&amp;hl=en_IN&amp;gl=US">Google Play</a>)<br/> – <a href="https://www.mobilityware.com/games">MobilityWare</a></p><h2><strong>Sponsors</strong></h2><div><div><p><a href="http://checkaso.io">CHECKASO</a> is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="http://checkaso.io">checkaso.io</a>.</p><p>We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using B7Dev.com. They are affordable, fast, and more importantly trustworthy. Go to <a href="http://B7Dev.com">B7Dev.com</a></p><div><div><span>For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at </span><a href="https://asomasters.com/"><span>ASO Masters</span></a><span>.</span></div></div></div></div><div><ul><li><a href="#abh_about">Author</a></li><li><a href="#abh_posts">Recent Posts</a></li></ul><div><section><div><a href="https://appmasters.com/author/lakshmi/"> <img src="https://appmasters.com/wp-content/uploads/gravatar/umasq-1.png"/></a></div><div></div><div><div><a href="https://appmasters.com/author/lakshmi/">Lakshmi uma</a></div><div><span>Podcasts &amp; ASO Executive</span> at <span><a href="appmasters.com">Appmasters</a></span></div><div>Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.</div></div></section><section><div><a href="https://appmasters.com/author/lakshmi/"><img src="https://appmasters.com/wp-content/uploads/gravatar/umasq-1.png"/></a></div><div></div><div><div>Latest posts by Lakshmi uma <span>(<a href="https://appmasters.com/author/lakshmi/">see all</a>)</span></div><div><ul><li> <a href="https://appmasters.com/organic-facebook-marketing-app-downloads/">839: Organic Facebook Marketing for App Downloads</a><span> - June 9, 2021</span></li><li> <a href="https://appmasters.com/reddit-marketing-how-we-drove-1200-app-signups/">Reddit Marketing: How We Drove 1,200+ App Signups</a><span> - June 8, 2021</span></li><li> <a href="https://appmasters.com/how-to-find-success-social-media/">838: How to Succeed on Social Media with Ross Clark</a><span> - June 3, 2021</span></li></ul></div></div></section></div></div></div><div><div></div></div></article></div><div><div><h4>Search App Masters</h4><form><div> <label>Search for:</label> <input/> <input/></div></form></div><div><div><a href="https://appmasters.com/side-agency"><img src="https://appmasters.com/wp-content/uploads/need-traction-for-your-app-hire-us-to-help.png"/></a> <br/></div></div><div><h4>POPULAR POSTS</h4><div><ul><li><h3><a href="https://appmasters.com/mobile-game-publishers-list/">Top Mobile Game Publishers List (with Contact Info)</a></h3></li><li><h3><a href="https://appmasters.com/how-to-get-featured-by-apple-with-a-cold-email/">How a Cold Email to Apple Led to an App Store Feature</a></h3></li><li><h3><a href="https://appmasters.com/7-advance-app-store-optimization-strategies/">7 Advance App Store Optimization Strategies</a></h3></li><li><h3><a href="https://appmasters.com/5-growth-hacking-strategies-increase-app-downloads/">5 Growth Hacking Strategies to Increase Your App Downloads</a></h3></li><li><h3><a href="https://appmasters.com/5x-app-store-optimization-strategy/">How We 5X Downloads Using ASO</a></h3></li></ul><div><span>Page 1 of 2</span><span>1</span><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/2/">2</a></div></div></div><div><h4>Recent Posts</h4><div><ul><li><a href="https://appmasters.com/reddit-marketing-how-we-drove-1200-app-signups/"><img src="https://appmasters.com/wp-content/uploads/1200-Signups-on-Reddit-2-min-e1623129635107-45x45.png"/></a><h3><a href="https://appmasters.com/reddit-marketing-how-we-drove-1200-app-signups/">Reddit Marketing: How We Drove 1,200+ App Signups</a></h3></li><li><a href="https://appmasters.com/835-how-to-sell-your-app-for-millions/"><img src="https://appmasters.com/wp-content/uploads/835-e1620757553321-45x45.jpg"/></a><h3><a href="https://appmasters.com/835-how-to-sell-your-app-for-millions/">835: How to Sell Your App For Millions (And Not Regret It)</a></h3></li><li><a href="https://appmasters.com/this-starbucks-secret-menu-app-makes-240k/"><img src="https://appmasters.com/wp-content/uploads/Starbucks-Secret-Menu-App-Makes-240K-01-1-e1619496962712-45x45.png"/></a><h3><a href="https://appmasters.com/this-starbucks-secret-menu-app-makes-240k/">This Starbucks Secret Menu App Makes $240K</a></h3></li><li><a href="https://appmasters.com/game-design-how-to-develop-a-successful-game/"><img src="https://appmasters.com/wp-content/uploads/Increase-Mobile-Game-Monetization-01-min-e1618982327908-45x45.png"/></a><h3><a href="https://appmasters.com/game-design-how-to-develop-a-successful-game/">Game Design: How to Develop a Successful Game</a></h3></li><li><a href="https://appmasters.com/beginners-guide-to-apple-search-ads-gabe-kwakyi/"><img src="https://appmasters.com/wp-content/uploads/832gabe-e1618853365629-45x45.png"/></a><h3><a href="https://appmasters.com/beginners-guide-to-apple-search-ads-gabe-kwakyi/">832: Beginner’s Guide to Apple Search Ads with Gabe Kwakyi</a></h3></li></ul><div><span>Page 1 of 79</span><span>1</span><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/2/">2</a><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/3/">3</a><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/4/">4</a><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/5/">5</a><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/2/">Next ›</a><a href="https://appmasters.com/figure-out-the-right-price-point-kate-nezhura/page/79/">Last »</a></div></div></div></div></div></div></div><footer><div><div><div><div><h4>ABOUT US</h4><div>We are not the biggest app marketing agency but we truly care about our clients. 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836: How to Figure Out the Right Price Point with Kate Nezhura

<p>by <span><a href="https://appmasters.com/author/lakshmi/">Lakshmi uma </a> </span>| <span>May 19, 2021 </span> </p>

<p>Today’s guest is <a href="https://www.linkedin.com/in/knezhura/">Kate Nezhura </a>, Director of Product at <a href="https://www.mobilityware.com/">MobilityWare </a>. </p>

<p>With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games. </p>

<p>02:05 – How to figure out preferred price points </p>

<p>04:05 – How to segment for monetization </p>

<p>11:02 – The best way to monetize </p>

<p>19:14 – When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow? </p>

<p>28:45 – How to incorporate monetization with live ops </p>

<p>– Fav app: Merge Mansion:(<a href="https://apps.apple.com/us/app/merge-mansion/id1484442152">iTunes </a>| <a href="https://play.google.com/store/apps/details?id=com.everywear.game5&hl=en_IN&gl=US">Google Play </a>)<br>– <a href="https://www.mobilityware.com/games">MobilityWare </a> </p>

<p><a href="http://checkaso.io">CHECKASO </a>is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="http://checkaso.io">checkaso.io </a>. </p>

<p>We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using B7Dev.com. They are affordable, fast, and more importantly trustworthy. Go to <a href="http://B7Dev.com">B7Dev.com </a> </p>

<ul><li><a href="#abh_about">Author </a> </li><li><a href="#abh_posts">Recent Posts </a> </li> </ul>

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836: How to Figure Out the Right Price Point with Kate Nezhura

Segment into preferred price points

Increase frequency instead of price

Look beyond your app genre

Similar ideas