836: How to Figure Out the Right Price Point with Kate Nezhura - Deepstash

Identify what your segments of users are the most comfortable with as far as their preferred price points, because it’s really hard to move players to a higher preferred price ...

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836: How to Figure Out the Right Price Point with Kate Nezhura

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It’s much easier to increase the frequency of purchases than moving players from one preferred price point to the other.

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When forming monetization hypotheses to test for, consider what competition is doing but also what features are being added in adjacent genres and categories. Mo...

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