The effect shows our tendency to prioritise perceived time-sensitive tasks over non-urgent tasks, even if the non-urgent jobs carry greater rewards.
This cognitive bias reveals why we will rather respond to emails at the expense of meaningful work. Moreover, research shows that people who feel generally busy are more likely to fall for the Mere Urgency Effect and are less likely to use their time well.
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This bias addresses why we do unimportant tasks we think are time-sensitive over tasks that are not time-sensitive, even if the non-time-sensitive tasks provide greater rewards.
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