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Mere Urgency Effect - Urgency trumps importance
The effect shows our tendency to prioritise perceived time-sensitive tasks over non-urgent tasks, even if the non-urgent jobs carry greater rewards.
This cognitive bias reveals why we will rather respond to emails at the expense of meaningful work. Moreover, research shows that people who feel generally busy are more likely to fall for the Mere Urgency Effect and are less likely to use their time well.
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What you can do about the urgency effect
Use the Eisenhower Matrix to prioritise your tasks. The matrix is a framework to help you decide what work is really important and what work is not urgent.
- Block off your most productive 2-4 hours each day and dedicate it to your most important work.
- Only check your communication apps at specific times of the day instead of responding to the messages as they come in.
- Give your important tasks a deadline.
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