The Mere Urgency Effect - Deepstash

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DOIST

The Mere Urgency Effect

The Mere Urgency Effect

blog.doist.com

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Mere Urgency Effect - Urgency trumps importance

The effect shows our tendency to prioritise perceived time-sensitive tasks over non-urgent tasks, even if the non-urgent jobs carry greater rewards.

This cognitive bias reveals why we will rather respond to emails at the expense of meaningful work. Moreover, research shows...

What you can do about the urgency effect

Use the Eisenhower Matrix to prioritise your tasks. The matrix is a framework to help you decide what work is really important and what work is not urgent.

  • Block off your most productive 2-4 hours each day and dedicate it to your most important work....

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