Why people experience the halo effect - Deepstash
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Why people experience the halo effect

  • We form a first impression of someone, then try to prove that that impression is right.
  • We may struggle to separate the different traits that an entity is composed of. For example, if we try to assess someone's competence at work, we take irrelevant facts into account, such as how likeable or confident the person is.
  • When we have to assess complex factors, we pick the features that stand out or are easy to understand to reduce our cognitive load.
  • We rely on past experience.
  • We rely on mental shortcuts.

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The origin of the halo effect

Psychologist Edward Thorndike first wrote about the halo effect in his 1920 paper "A Constant Error in Psychological Ratings". He notes that people tend to think of a person in general as relatively good or rather inferior and to judge the qualities of a person by this g...

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The halo effect

The halo effect

The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.

We can find the hal...

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The halo effect and your opinion of others

The halo effect influences how you judge others. Just because someone has a single positive trait doesn't mean you should form a favourable opinion of them. Conversely, just because they have a single negative quality doesn't mean you should form a negative impression.

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How the halo effect influences people

The sequence in which we observe something matters as the halo effect increases the weight of the first impression.

One study presented two descriptions of a person. Both had identical traits. Description A opens with positive traits ( intelligent, industrious) and end...

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The halo effect and other's opinion of you

You can take advantage of how other people view you and the things you make.

For example, we can take into account how our traits and behaviours in one area will influence how other people perceive us in different areas and how they will observe us overall.

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Halo effect: Related concepts

  • The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
  • The horns ...

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Life is like facebook. People will like your problems & comment, but no one will solve them because everyone`s busy updating theirs.

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