Manage uncertainty and its related risk
- Control the “controllable.” Certainty is vital in business, but also elusive.
- How people cope starts with their attitude. Where there is change, there is opportunity.
- Learn by doing. Test a few things in a less risky environment first.
- The "Ready, Fire, Aim!" approach works well for small decisions. Opt to skip the months of market research that might improve the decision.
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