Manage uncertainty and its related risk

  • Control the “controllable.” Certainty is vital in business, but also elusive.
  • How people cope starts with their attitude. Where there is change, there is opportunity. 
  • Learn by doing. Test a few things in a less risky environment first. 
  • The "Ready, Fire, Aim!" approach works well for small decisions.Opt to skip the months of market research that might improve the decision. 

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