THE HABIT ZONE - Deepstash

THE HABIT ZONE

THE HABIT ZONE

THE HABIT ZONE

  • User habits are good for business because they create unprompted user engagement.
  • Companies can determine their product’s habit-forming potential by plotting two factors: frequency and perceived utility.
  • Frequency is the level of engagement while the perceived utility is the benefit to the user
  • To come up with a real game-changing product your product should be in the shaded portion of the graph
  • Either be highly frequent like google or highly value-adding like amazon

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