External Triggers - Deepstash

External Triggers

External Triggers

External Triggers

External triggers communicate the next action that a user should take.

For example:

Many e-commerce websites feature prominent buttons asking users to Buy Now or Subscribe.

Types of external triggers:

  • Paid triggers. These include advertisements, search engine marketing, and other paid channels
  • Earned triggers. These include store placements and honourable mentions
  • Relationship triggers. Examples of relationship triggers include Facebook likes and recommendations by friends
  • Owned triggers. These take up a piece of real estate in a user’s life. They include things like apps and opt-in newsletters

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