Learn more about communication with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Forms of investment in digital products include:
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“Expe...
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“Internal triggers tell the user what to do next through associations stored in the user’s memory.”
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Action follows the trigger phase.
“The trigger, driven by internal and external cues, informs the user of what to do next.”
Ingredients that are needed to initiate any and all behaviours:
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To build effective hooks:
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With the Hook Model, it is easy to manipulate users. The maker of a product needs to ask two questions:
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The manipulation matrix: Has four quadrants that show the different types of creators: the peddler, the facilitator, the dealer, and the entertainer.
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“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”
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Elements of simplicity:
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Types of variable rewards:
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To create a truly innovative product:
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“Investments increase the likelihood of users returning by improving the service the more it is used. They enable ...
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External triggers communicate the next action that a user should take.
For example:
Many e-commerce websites feature prominent buttons asking users to Buy Now or Subscribe.
Types of external triggers:
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