Learn more about communication with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
The manipulation matrix: Has four quadrants that show the different types of creators: the peddler, the facilitator, the dealer, and the entertainer.
1.22K
1.95K reads
MORE IDEAS ON THIS
“Internal triggers tell the user what to do next through associations stored in the user’s memory.”
1.22K
4.04K reads
“Expe...
1.19K
1.98K reads
Elements of simplicity:
1.24K
2.26K reads
“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”
1.2K
1.85K reads
To build effective hooks:
1.24K
1.65K reads
With the Hook Model, it is easy to manipulate users. The maker of a product needs to ask two questions:
1.18K
2K reads
1.26K
6.61K reads
Types of variable rewards:
1.2K
2.16K reads
1.18K
1.86K reads
1.21K
5.1K reads
Forms of investment in digital products include:
1.18K
1.52K reads
1.35K
9.52K reads
1.26K
17.6K reads
Action follows the trigger phase.
“The trigger, driven by internal and external cues, informs the user of what to do next.”
Ingredients that are needed to initiate any and all behaviours:
1.22K
2.98K reads
1.19K
1.83K reads
To create a truly innovative product:
1.23K
3.19K reads
“Investments increase the likelihood of users returning by improving the service the more it is used. They enable ...
1.17K
1.55K reads
External triggers communicate the next action that a user should take.
For example:
Many e-commerce websites feature prominent buttons asking users to Buy Now or Subscribe.
Types of external triggers:
1.21K
3.41K reads
CURATED FROM
We are just another couple of engineering students who love to explore new ideas in the fields of Tech, Productivity, Self improvement & Entrepreneurship
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates