CAC Payback - Deepstash

CAC Payback

If you have a couple quarters of sales data, measuring CAC (customer acquisition costs) payback gives you a read on sales efficiency. The typical calculation is (sales + marketing) / (net new ARR x % gross margins). The average startup has a CAC payback of 12-18 mos. If you sell to large enterprises, 18-24 mos; and SMBs, 6-12 mo

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dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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