Purpose is NOT generic. It is a specific intention, cause, desire, or reason that drives us.
Having a specific navigating force will ultimately lead us on a course to a specific destination or end result.
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You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
Having a specific purpose gives us something concrete to strive for, which when achieved, provides us with a sense of fulfillment.
In these instances, it is extremely difficult to see specific results. Narrowing and clearly identifying our intention directs us to attain very specific results because a purpose-driven mentality does the following:
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