Sustainability is a huge topic. Many consumers are looking to reduce their impact on the environment and live more consciously. Products and services that fit within this mindset include everything from cruelty-free makeup to a sustainable clothing inspired lifestyle.
The former “green” space was filled with companies that would make small donations to organizations that furthered the cause. Today’s loyal customer base is increasingly concerned with how products are made, stored, packaged and used. This is a great niche market idea where the level of quality often matches the increased price
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