Generosity Is Attractive

At a biological level, we are attracted to those individuals whose traits suggest to us they are likely to have good genes, hence provide healthy offspring.

A peacock’s tail is a good example: by getting it to grow larger, it signifies its strength and dominion and it makes peahens think it’s got healthy genes.

Across the world, generosity is the trait most commonly rated as attractive, hence suggesting that at a deep biological level, generosity would imply the ability to take care of offspring.