Satisficers: 'it's good enough'
At the other end of the spectrum, you have ‘satisficers’: people who would rather make decisions quickly. Instead of the ‘best’ choice, they're fine with what's acceptable. The term combines the words 'satisfy' and 'suffice' and was first coined back in the 1950s by American psychologist Herbert Simon.
"The opposite of maximising is satisficing – someone who realises there are constraints, and you can't solve all of them, and you definitely can't solve all of them quickly," says Preston. "So, 'good enough' is the characteristic of decision-making for satisficers.
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