2. Viral engine of growth. - Deepstash

2. Viral engine of growth.

2. Viral engine of growth.

  • It's called the viral loop, and its speed is determined by the viral rate. 
  • The higher this coefficient, the faster the product will gain popularity. 
  • The viral ratio shows how many more customers each new customer can bring. 
  • Each of his friends is also a potential client, and he can also bring his friends.
  •  If the viral rate is 1, then only 1 in every 10 customers will bring a friend with them.
  •  Such a cycle is not viable. Let's say 100 clients come to the company. 
  • They will bring 10 friends with them. These 10 friends will bring only one person, and this will end the cycle.

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