Perceptual curiosity

The curiosity we feel when something surprises us or when something doesn’t quite agree with what we know or think we know.

That is felt as an unpleasant state, as an adversity state. It’s a bit like an itch that we need to scratch. That’s why we try to find out the infor...

Curiosity was first pictures as an unpleasant state that we were motivated to decrease.

In 1994, George Loewenstein offered a more modern take in his information-gap theory. His theory stated that curiosity was driven from the gap between what you ...

Deprivation Curiosity is when we have a gap in a certain type of information that makes us restless, and in an urgent need for the same. It is focused on the destination.

Example: We see an actor and cannot remember his name, and feel restless and anxious as t...