Talking in your cover letter

Your cover letter must be warm, conversational, and personalized, unless told otherwise. The cover letter doesn't need to have a creative opening line, in most cases it's better to be straightfoward.

Moreover, your cover letter is your chance to provide context for things that might confuse the hiring manager but don't overdo the letter and aim to write about a page long. Most hiring managers do not have the time to read more than a page.

Lastly, the content of your cover letter is all that matters. Before submitting it, make sure that it is well-written and have been proofread.