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Understand the point of a cover letter
When writing a cover letter it is important to understand the significance of it. One's cover letter should go beyond their work history and must include the things that cannot be found in a resume.
It should include personal traits, work habits, inter and intrapersonal skills, achievements, and even one's enthusiasm for the job.
Your cover letter is like a simple introduction of who you are and what makes you a strong candidate for the company.
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Addressing the cover letter
Your cover letter must be addressed to the hiring manager, but you don't have to go on a wild goose chase to find their name in order to make your cover letter "more personalized".
It's okay to use "Dear Hiring Manager" if their name is not easily available.
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Talking in your cover letter
Your cover letter must be warm, conversational, and personalized, unless told otherwise. The cover letter doesn't need to have a creative opening line, in most cases it's better to be straightfoward.
Moreover, your cover letter is your chance to provide context for things that might confuse the hiring manager but don't overdo the letter and aim to write about a page long. Most hiring managers do not have the time to read more than a page.
Lastly, the content of your cover letter is all that matters. Before submitting it, make sure that it is well-written and have been proofread.
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