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This is the part of the festival that draws the most media attention.
For the organization, the Red Carpet represents the opportunity to give an initial and equal welcome to both the world's greatest film artists and to emerging talent.
It is also a chance to honour the creativity of those artists on whom the Festival's reputation depends.
Its founding purpose is to draw attention and raise the profile of films, with the aim of contributing towards the development of cinema, boosting the film industry around the globe, and celebrating cinema at an international level.
Every year, the Festival invites artists from all over the world of today and tomorrow, creating a map of cinema. There is international converage of the event in media.
The Festival also offers filmmaking countries the chance to showcase the richness of their cinema in Village Internationl, which hosts an increased number of countries every year.
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