It is a cognitive bias that causes people to rely too much on their own point of view when they examine or remember events in their life.
This means that people tend to either underestimate how different other people’s viewpoint is from their own, or to ignore other people’s viewpoint entirely.
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It occurs primarily due to the fact that we tend to naturally examine and remember events primarily through our personal point of view.
Even when we realize that we should adjust our perspective to see things through other people’s eyes, we tend to anchor this new perspective to our own, and we often fail to adjust from our original viewpoint enough to properly assess how other people feel.
... on the likelihood that a person will experience the egocentric bias:
Since we spend the majority of the time experiencing things from our own perspective, we struggle to imagine the perspective of others.
The curse of knowledge is a cognitive bias that makes it difficult for people to account for the fact that other people’s thoughts, beliefs, and views are different from their own.
A cognitive bias that causes people to mistakenly believe that one party’s gains are directly balanced by other parties’ losses.
This bias encourages belief in an antagonistic nature of social relationships
For example, the zero-sum bias can cause people to think that there is competition for a resource that they feel is limited, in situations where the resource in question is actually unlimited and freely available.
For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.
Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cues such as the number of views that a video has in order to decide whether to watch it or not.