Seduction is what you make of it.

The process takes time, and you may experience false starts. Not everyone will want to put in the effort necessary to be a good friend.

Which is reason enough to nurture the friendships you already have–even those than span many miles. Start by scheduling a weekly ph...

Optimism sounds like a sales pitch. Pessimism sounds like someone trying to help you.

In finance, pessimism is paid more attention than optimism and is, therefore, more persuasive. “It’s easier to create a narrative around pessimism because the story pieces tend to be f...

Recognize that in most situations, all you can control is your effort and your attitude. 

When you put your energy into the things you can control, you'll be much more effective.