Social Media And Consumption
- According to a marketing report, social media amplifies conspicuous consumption.
- To eradicate any buying friction, social media platforms work hard to minimize the number of clicks required to order something.
Taking advantage of various factors that make things go viral and compel people to share things, many TikTok and YouTube influencers have quickly amassed millions of followers and some are on the verge of becoming millionaires.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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