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Social Media And Consumption

  • According to a marketing report, social media amplifies conspicuous consumption.
  • To eradicate any buying friction, social media platforms work hard to minimize the number of clicks required to order something.

Taking advantage of various factors that make things go viral and compel people to share things, many TikTok and YouTube influencers have quickly amassed millions of followers and some are on the verge of becoming millionaires.


51 reads


TikTok: Buy This Now!

TikTok: Buy This Now!

TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.

Products lik...


159 reads

TikTok: The Instant Noodles Of Social Media

TikTok, with its brevity, intimacy and connecting capabilities, feels like a Facetime call with a friend who is excited about a purchase, becoming perfectly suited to build emotional connections that translate into sales.

While Youtube reviews work well if they are authentic and have a good...


63 reads

The Way TikTok Operates

TikTok shows a video to a handful of test audiences in the For You section of their app, and if the engagement results are good, they take the video one notch up, showing it to a different set of audience.

In a matter of a few hours, videos that don’t make it are buried, and the on...


73 reads

The 60-Second Limit

  • Creators have a low barrier of entry with TikTok, needing only their phones to create compelling and fun videos.
  • The 1-minute limit ensures that people watch more TikTok videos in the shortest time possible.
  • TikTok lets users make virtual ‘duet’ videos together and encourages...


61 reads

A Sense Of Urgency

TikTok users often feel a sense of urgency and universality when they watch a viral video, getting the impression that everyone is using the suggested product or performing the activity.

The super-fast trends cycle has made many feel disillusioned with hyper-consumerism, as big bra...


55 reads

Word Of Mouth- TikTok Style

TikTok influencers who are not celebrities in the traditional sense, tend to have a refreshing honesty about the products and seem highly trustworthy to the viewers/consumers.

Word of mouth is considered the most effective strategy from a marketing perspective, and TikTok influence...


63 reads

The Commercials Of TikTok

  • The Chinese social media giant clocked 26 billion e-commerce transactions in just one year. 
  • The app, which is responsible for the career of thousands, has secretly guarded algorithms that identify what users like to see, pushing similar content, along with random ge...


96 reads




"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince

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While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.

The end game here is not to have a large number of followe...

Impact of Social Media on Your Confidence and Solution

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" No one shares their bad moment" we may have heard of it. As a matter of fact, when we look at it, people with the highest followers always show their brightest moments. When we log in to social media, we see people having only fun and joy.

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