Learn more about communication with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followers.
You can leverage the power of social media by posing questions to followers and engaging with them. Once you pair this tactic with the provision of quality content, you’re in the box seat.
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Customer case studies provide the perfect avenue for you proudly to showcase your success.
Storytelling is at the heart of the case study presentation. Providing real results about how your collaboration with your customers’ industry peers made a difference...
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You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.
Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most importan...
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Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot tal...
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This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll b...
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Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.
At present, this data has aptly been given the “d...
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165 reads
Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.
“As a marketer, you should seek to work with influencers to promote your p...
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CURATED FROM
Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.
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The purpose of social media is to connect people.
If a friend posts something that interests you, reach out and make a connection. Use social media to organize get-togethers.
It’s acceptable to engage in a mild amount of pre-date social media stalking to make sure the person you’re meeting actually exists, but keep your searching to a minimum so you get to know the person in front of you and not a fantasy version you have gleaned from social media platforms.
You may have grown a reasonably big Instagram following for your business. You've engaged your followers and were diligent about community management, but you haven't been able to figure out how to turn your followers into paying customers.
A recent survey done by Facebook showed that ...
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