A whacky experiment

James still won’t answer my emails or direct messages. You can’t blame him though, as upon reflection, my pitch broke all of the rules mentioned in his book about how writing down ideas saved his life.

I’m going to use James’ idea formula to see if it speaks his language in my next message. Idea experiments lead to opportunities. Remember: 3/20 people will respond using James’ idea technique, so you still need to comfortably be able to deal with rejection .

Writing ideas down is useless if you don’t follow it up with idea experiments.