If you aim to disrupt an industry

... you should be willing to disrupt yourself.

Netflix reshaped the logic of the entire industry. But the most important thing is how the company transformed itself to fulfil its mission. Initially, it mailed DVDs and then moved to broadcast movies and TV shows digitally. Today, Netflix is ​​better known as a content creator.

Netflix has incurred external scepticism in every strategic move and required an internal rethinking of what worked before.