Strategy is culture. Culture is strategy.

Netflix has invented a range of practices designed to connect the company's goals in the marketplace with how it organizes the workplace.

The company has a detailed statement of its principles, policies, and practices. In the manifesto, it states that "You say what you think, when it's in the best interest of Netflix, even if it is uncomfortable. You are willing to be critical of the status quo."

... you should be willing to disrupt yourself.

Netflix reshaped the logic of the entire industry. But the most important thing is how the company transformed itself to fulfil its mission. Initially, it mailed DVDs and then moved to broadcast movies and TV ...