Tell your story

• You need to have an interesting point to make it worthwhile.
• Your most interesting point should be the last thing you say in your story.
• Keep it short.
• Keep it personal. People prefer stories about people they know.
• The more you ...

The Tell-Show-Tell Structure:

• Tell the audience what's about to unfold, and what the user needs.
• Show them how it happens.
• Tell them why they need to care and what's at stake.

The story also needs to be innovative and f...

• A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
• The main body of the email should b...